Portfolio

Magnolia Apothecary came to us six weeks before their product launch. They had a name, a product line, and a Pinterest board. What they needed was a brand system and a store that could handle that kind of launch pressure without looking like it was thrown together overnight.

We started with a two-hour brand session to define their visual direction: earthy and warm without being rustic, clean without being sterile. From that, we built a logo, full color palette, and typography system in just under two weeks. The Shopify build came after, using the brand system as the foundation for every design decision on the store.

The result was a store that launched on time, looked the part from day one, and gave Magnolia a visual identity they could carry across packaging, social media, and a future brick-and-mortar location.