A lot of small businesses have a logo and call it a brand. But when the logo gets placed on a website it does not match, or the Instagram posts look nothing like the business cards, that is a branding problem, not a design problem. Branding is a system, not an asset.
Our brand and graphic design work produces a complete visual system. Everything starts with a positioning conversation: who are you, who is your customer, what feeling should your brand leave people with? The visual work follows from that, not the other way around.
The deliverables include a primary logo and its variations, a secondary mark or wordmark, a full color palette with hex, RGB, and CMYK values, typography pairings for headings and body text, a pattern or texture library for background use, and a brand usage guide that tells anyone working with your brand exactly how to use it and what to avoid.
We also handle graphic design work beyond the core identity: marketing materials, packaging concepts, menu or pricing sheet design, and presentation templates. If you need something printed, we deliver print-ready files with proper bleed and color profiles.
- Brand positioning session
- Primary logo with at least 2 initial concept directions
- Logo variations (stacked, horizontal, icon-only, light, dark)
- Full color palette (primary, secondary, neutrals)
- Typography system with pairing rationale
- Pattern or texture library
- Brand usage guide (25+ page PDF)
- All file formats (SVG, PDF, PNG, EPS)
- Optional print collateral design