A logo is not a brand, but it is usually the first thing people see and the visual anchor for everything else. Getting it right matters.
We start with a brief and inspiration gathering session to understand your business, your industry, your aesthetic preferences, and the contexts where the logo will be used most. From there we produce two initial concept directions -- different enough to represent genuine alternatives, not just the same idea in two color palettes.
From the selected direction, we refine to final. The final deliverable includes the primary logo in all required formats, a horizontal and stacked variation, a simplified icon mark for favicons and profile pictures, and a basic one-page color and font guide.
Everything is delivered in vector formats so the logo scales perfectly at any size, whether it appears on a business card or a billboard.
- Pre-design brand brief questionnaire
- 2 initial concept directions
- 2 rounds of refinement on selected direction
- Primary logo (horizontal and stacked)
- Simplified icon mark for small applications
- Light and dark versions
- One-page color and font guide
- Full file delivery: SVG, PDF, PNG, EPS
- Transparent background versions